PECR Masterclass

Privacy and Electronic Communications Regulations (PECR) Masterclass

The Privacy and Electronic Communications Regulations (PECR) sit alongside UK GDPR and specifically govern electronic marketing, cookies, and other electronic communications. Understanding PECR is essential for any organisation that markets by phone, text, or email, or that uses cookies on its website.

This PECR Masterclass provides practical guidance on how to run compliant marketing campaigns, manage consent and opt-outs correctly, and use cookies in line with the law. Delivered by experienced data protection practitioners, the course combines expert instruction, real-world case studies, and practical exercises to help professionals apply PECR with confidence.

What You Will Learn

• What PECR is and how it works alongside UK GDPR.
• The rules for electronic marketing by phone, text, email, and fax.
• When consent is required for marketing communications.
• The soft opt-in exemption and when it can be relied on.
• How to manage opt-outs and suppression lists correctly.
• The rules on cookies and similar technologies.
• How to build a compliant cookie consent banner.
• The risks of non-compliant marketing, including ICO enforcement.
• How PECR applies to B2B versus B2C marketing.
• Practical steps to check your organisation’s marketing compliance.

Inside PECR Compliance

This masterclass provides practical guidance on every stage of PECR compliance:

• Understanding which communications PECR covers.
• Establishing valid consent or applying the soft opt-in.
• Managing suppression lists and opt-out requests.
• Reviewing website cookies and consent mechanisms.
• Documenting marketing compliance decisions.
• Responding to complaints or ICO enquiries.

Practical Learning

This training is designed to ensure you can apply the knowledge immediately in your workplace.

• Practical exercises to reinforce the theory of PECR compliance.
• Real-world case studies explored through tutor-led discussion.
• A comprehensive workbook to support learning and future reference.
• Practical guidance for reviewing marketing and cookie practices.

Who Should Attend?

This course is designed for professionals responsible for marketing or website compliance, including:

• Marketing managers and executives
• Data Protection Officers (DPOs)
• Compliance professionals
• Web and digital teams
• Sales teams involved in outbound contact
• Anyone responsible for marketing or cookie compliance

Why PECR Training Matters

The ICO actively enforces PECR, and organisations can face significant fines for unlawful marketing calls, texts, and emails. Cookie compliance is also under increasing scrutiny. Getting this wrong can damage customer trust as well as result in regulatory action.

This course provides the knowledge and practical skills needed to run marketing and use cookies in a way that is both effective and compliant.

Frequently Asked Questions

What is the difference between PECR and UK GDPR?

UK GDPR governs personal data generally, while PECR specifically governs electronic marketing and the use of cookies and similar technologies.

Do I always need consent to send marketing emails?

Not always. The soft opt-in exemption may allow marketing to existing customers about similar products or services, provided they were given a clear opportunity to opt out.

Does PECR apply to B2B marketing?

Some PECR rules apply differently to corporate subscribers, but organisations should still take care with consent, opt-outs, and record keeping.

What are the risks of not complying with the cookie rules?

The ICO can take enforcement action against websites that use non-essential cookies without valid consent, including significant fines.

Join the PECR Masterclass

Strengthen your organisation’s ability to market and use cookies compliantly.

Join our PECR Masterclass to gain practical knowledge and ensure your organisation meets its legal requirements.