Digital Footprints: The Ethics and Impact of Tracking and Profiling

In the digital world, tracking and profiling are everywhere – from websites collecting user data to AI tools like Co-Pilot that offer tailored recommendations. But with this technological advancement comes the need to balance innovation with privacy.

In this special episode of Data Protection Made Easy, our hosts, Jasmine, Joe, and Phil, will take a deep dive into the complex world of tracking and profiling, unpacking both the opportunities and challenges they present for data protection professionals.

Join us for a dynamic and interactive discussion that appeals to seasoned practitioners and those new to the field, as we explore:

• Modern Technologies: From AI tools like Co-Pilot to cookies and social media tracking – what are the most common tracking and profiling methods today?
• Individual Rights: How does tracking affect data subjects’ rights, and what legal protections exist to safeguard them?
• Organisational Responsibilities: What do organisations need to do to remain compliant while using tracking tools?
• When Tracking is Beneficial vs Harmful: When is tracking used for good, and when does it cross the line into unethical territory?

Why Attend?

• Stay Informed: Learn how new technologies are reshaping the landscape of tracking and profiling.
• Practical Advice: Get actionable tips on how to manage tracking technologies ethically while remaining compliant with data protection laws.
• Real-World Case Studies: Hear examples of both positive and problematic uses of tracking in various industries.
• Engage with Experts: Our hosts will answer your burning questions live and offer expert insights into the complex world of tracking and profiling.
• Connect with the Data Protection Community: Share your experiences, ask questions, and network with like-minded professionals.

How to Join:

Be part of the Data Protection Made Easy community by joining our live audience!
This is your chance to engage with experts, participate in real-time discussions, and benefit from the knowledge shared during the session.

Date: 11th October 2024
Time: 12:30 PM – 1:30 PM BST
Hosts: Jasmine Harrison, Joe Kirk, Philip Brining
Location: Microsoft Teams

Join our live audience for this insightful and informative session!

If you can’t attend live, don’t worry – the recording will be available on all major podcast platforms, including Spotify and Amazon Music.

Not a member yet?

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Simply click here to subscribe, and we’ll see you on the 11th of October!