PECR: Direct Marketing

By Myles Dacres

The Direct Marketing guidance in the Privacy and Electronic Communications Regulations (PECR) is 58 pages long and can be found on the ICO website.

Alternatively, if you would like a simple breakdown, you can tune in to the podcast below and listen to Oliver Rear give a full overview of the regulations and tell you everything you need to know about direct marketing!

In this session, Oliver is joined by our team of consultants as they dive into the intricacies of compliant email marketing, consent generation campaigns, and evaluating whether consent is needed at all. 

If you would like to join in with any of our future sessions please get in touch with Myles Dacres[email protected]

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IMPORTANT INFORMATION

We have been advising those people who have contacted us that they should make a complaint to the Information Commissioner’s Office (ICO) using this link https://ico.org.uk/make-a-complaint/nuisance-calls-and-messages/spam-texts-and-nuisance-calls/.  It would be helpful to the ICO if you knew the number that called you, the date and time of the call and what the call seemed to be about.

You might also want to register your phone number with the telephone preference service (TPS), a national suppression service which should cut down calls of this nature as it is not lawful to make unsolicited direct marketing calls to numbers registered on the TPS.  You can register your number here https://www.tpsonline.org.uk/register.

We know that these kind of calls can be distressing and intrusive and you have our sympathy.  Please do not hesitate to contact us if you would like to discuss it with us otherwise we’d encourage you to report it to the ICO as notifying them of this kind of practice enables them to investigate and take enforcement action where necessary.  You can see the action that has been taken by the ICO here https://ico.org.uk/action-weve-taken/enforcement/.

Data Protection People Limited – March 2021